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ricosuarez

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About me

Rico Suarez is a Colombian‑American entrepreneur, tech innovator, and storyteller best known as the Founder and CEO of Muvr, a next‑gen logistics marketplace often described as the Uber for movers. He blends startup grit with cinematic instincts, building a company that makes moving, big‑item delivery, and junk removal feel modern, transparent, and human.

Born in Queens and raised between Tampa and Medellín, Suarez grew from school‑yard hustles to a hands‑on operator who literally started with a pickup truck. In 2020 he coded v1 of the Muvr app while still doing moves in the field, shaping product from real‑world sweat, feedback, and miles.

Muvr today is positioned as an AI‑powered, multi‑sided logistics platform that connects customers, providers, and storefront partners with smart matching, clear pricing, and trust systems across moves, deliveries, resale, and removals. Think human fulfillment powered by intelligent automation, not another generic “moving company.”

Before and alongside tech, Suarez built a creative résumé across acting and modeling, appearing in campaigns with Adidas, Target, Forever 21, and JC Penney, plus a Super Bowl LIV commercial for BayCare Health System. The camera taught him narrative. The truck taught him reality. Both inform how he builds.

He also founded Zipy and MuMu, and previously built and sold DigiRealm and VerVista, extending his track record across commerce and digital products. Philanthropically, he supports education and low‑income families through MEDLIFE.

Signature line that sums up the ethos people quote him for:
“I built Muvr in the truck, not the boardroom.”

Occupation: Actor